BODYARMOR

To generate excitement for “Joe Cool“ and the new limited edition Joe Burrow bottle, we created a real vehicle for real hydration.

Social giveaways engaged fans with 10 “super hydrated” coolers that contained signed footballs and custom apparel. IRL activations supported key retail partners, Kroger & Amazon and we amplified the campaign with influencer partners and UGC content.

Copywriters: Al Duggan & Lawrence O’Toole