BODYARMOR “Field of Fake”

We had the unique opportunity to produce BODYARMOR’s first ever Super Bowl spot right before A.I. became mainstream. We generated A.I. weirdness to remind 3.5 billion people that artificial has no place in sports or your sports drink. Watch on YouTube.

Recognition: AdAge Best of 2024, AI / Hatch Awards: 3x Silver, Bronze / Adweek / Forbes / ESPN / Good Morning America / CBS Sports / ABC News