Papa Gino’s

For over 60 years, Papa Gino’s has been bringing together generations of pizza lovers in New England for sleepovers, birthday parties, little league championships, working lunches, pizza movie nights and even weddings. Papa Gino’s is the official pizza of all of life’s moments in New England.

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Swag Store

I created a swag store to help fans show their brand love and nostalgia. We even got the attention of New Englander Mindy Kaling, who posted herself wearing her Papa Gino’s tee! Designs were kept up-to-date for holidays and brand partnerships like the Patriots.

Swag Store

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PIZZA CANDLE

Many New Englanders have relocated since childhood. To bring a taste of home to fans across the country, we created a Papa Gino’s candle. I researched and sourced a candle maker to design a custom pizza-scented candle, with notes of mozzarella, basil and oregano.

Before we launched, we teased it as an April Fool’s Day post on social to get attention. It earned the highest engagement on a Papa Gino’s post that year.