IF IT HAS AN ENGINE

Sunoco came to us asking for a new brand spot, with just one constraint. We could only use found footage. After learning how many different drivers race with Sunoco fuel (almost all of them), we knew we had to highlight all the crazy forms of racing that Sunoco fuels.

There's always been the irresistible urge to know who is faster. From Daytona to Sonoma, to all the dirt tracks, rivers, road courses, and drag strips in America, if it has an engine, Sunoco is fueling it.

Free Fuel 5000: if Sunoco spots their sticker on your car, you could win free gas for a year.

The hot sauce proposal received a lot of love, but sadly wasn’t produced in the end.

Copywriter: Pete Valle